Wednesday, July 8, 2009

Can you keep a secret?

Admit it. You spent most of Benjamin Button wondering how anyone could possibly have skin so luminous, so inhumanly perfect. When she graced the cover of Vanity Fair, you lusted after her complexion, rather than that fabulous Ralph Lauren dress. And when you learned that Cate Blanchett, she of the flawless ivory skin and equally flawless, incredibly nuanced performances, credited her outer beauty to SK-II, you happily forked over more money than you thought possible for that timelessly elegant glass bottle.

I know. Because I did too.

Like Button, SK-II was born under unusual circumstances. Although it sounds more geek than chic, the line traces its roots not to a laboratory but to a humble sake factory in Japan. After noticing the youthful appearance of the workers’ hands, scientists spent years identifying the ingredients that would produce the same effect. Pitera – the resulting combination of vitamins, amino acids, minerals and organic acids that is the company’s Secret Key to Beautiful Skin – is the proprietary complex included in all SKI-II products, including the cornerstone of this line: Facial Treatment Essence.

The colorless, clear liquid more than keeps its promises. Absorbing almost instantly into skin, it moisturizes, smoothes and brightens, helping to “restore vital balance by promoting the skin’s natural 28-day surface renewal process.” Try it, and you’ll never look at skincare – or aging – the same way.

Go ahead. Treat yourself to the one product that may actually help you age backward.

I’ll never tell.

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